,RAD was engaged in the pre-development phase, handling entitlements, political and community outreach, advising on floor plan layout, pricing matrix and launch strategy.
RAD’s reputation in the local market helped generate pre-sales in a highly volatile market. RAD created a national advertising campaign, drawing creative entrepreneurs and entertainment companies from the East Coast and maintained a direct mail and online dialogue with the local Westside market.
Using our proprietary database of over 4,000 of Los Angeles’ top brokers, RAD successfully sold Dogtown Station lofts at above market prices.